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Reputation Management For An OrganizationWe live in the golden age technology where massive amounts of information about anything is easily accessible to anyone with an internet connection – candidates and potential recruits for a company’s roles are no exceptionMore than ever, a positive online presence will directly impact the recruiting process for employers This means that the goal an employer is to strive for consistent, fair, and generally positive feedback and reviews on sites like Glassdoor and IndeedThis is an example of something companies would love to see: But often times, companies will get responses like the one below due to the nature of the internet (people have the ability to remain anonymous / they can say anything they want without repercussion / lots of disgruntled “keyboard warriors”)So as an employer what can you do to combat combat / prevent comments like this? Work on building a strong cul

tureGo back to the basics – go beyond the “golden rule” (treat everyone how you would want to be treated) and embrace the “platinum rule” (treat everyone how they want to be treated) LISTEN to your employees and make adjustments based on their feedbackR.E.S.P.E.C.T.Encourage existing employees that are happy and love the workplace to post online to balance out the feedbackReputation management through the online platformsActively responding to the comments so that others researching the company can see both sides to the story or at least the response to the commentsAssignment: read through the review below. Pretend you are the employer and craft a response (see example above) to the person who posted the negative review. The response does not have to be overwhelmingly long or detailed, but it may be a good idea for you to at least touch on each of the negative points / issues that the review writer has mentioned.