Q1.From the learning outcomes for this module, explain why is it essential for organizations to do a careful assessment of their core competencies and competitive advantage. How does your capstone business case address these?Q2.Using information from chapters 3 and 4 identify and assess your organizations functional areas and their respective capabilities. Define your organizations brand and give examples of its brand markers. Identify change opportunities for your organization, based on this competitive analysis.Assignment RubricPlease carefully review the rubric below before you begin so that you are keenly aware of the expectations for this assignment.RubricResearch Paper Rubric (1)Research Paper Rubric (1)CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeResponsiveness and RelevanceCompletely responsive and relevant to assignment, instructions, stated requirements. Includes all required sections.20 ptsThis criterion is linked to a Learning OutcomeThesis/PurposeIdentifies a relevant research topic and a clear thesis that provides direction for the paper. Thesis clearly and concisely states the position, premise, or hypothesis and is consistently the focal point throughout the paper. Concepts and terminology are clearly understood and used appropriately.20 ptsThis criterion is linked to a Learning OutcomeAnalysisDemonstrates clear understanding and careful analysis of the research topic, thesis, and content of the research. Displays critical thinking by comparing and contrasting perspectives, considering counter arguments or opposing positions, and drawing original and thoughtful conclusions. Reasoning and logic are sound.20 ptsThis criterion is linked to a Learning OutcomeResearchProvides compelling, accurate, and substantive evidence to support in-depth the central position beyond assignment requirements. Depth and breadth of research is strong. Research sources are highly relevant, accurate, and relia
ble and add to the strength of the paper. Appropriately and correctly cites sources.20 ptsThis criterion is linked to a Learning OutcomeClear and Well-organized WritingEach paragraph has a central idea; ideas are connected and paragraphs are developed with details; paper is easy to read and flows naturally in an organized way. Ideas are clearly connected and make sense.10 ptsThis criterion is linked to a Learning OutcomeGrammar/Syntax/Formatting MechanicsWell constructed using standard English, characterized by elements of strong mechanics and basically free from grammar, syntax, punctuation, usage, and spelling errors.10 ptsTotal Points: 100Textbook Readingsrefer to your text book for relevant information:Open Source Book: Strategic Managementlondonessays.com (Links to an external site.) General ResourcesHaefner, C. (2018). Sofia University writing & style handbook download[PDF file].Labaree, R. V. (2019). Organizing your social sciences research paper: 11. Citing sources. Retrieved from londonessays.com (Links to an external site.)Labaree, R. V. (2019). Organizing your social sciences research paper: 2. Preparing to write. Retrieved from londonessays.com (Links to an external site.)Labaree, R. V. (2019). Organizing your social sciences research paper: 10. Proofreading your paper. Retrieved from londonessays.com (Links to an external site.)Lieberg, C., Patterson, J., Schwartz, A., Marks, J., & Frisoli, S. (2017). Chapter 12 Writing and Language: Standard English Conventions download. The Official SAT Study Guide (pp. 121â130). New York: The College Board.NC State University Libraries. (n.d.). Videos and interactive guides. Retrieved from londonessays.com (Links to an external site.)Purdue Online Writing Lab. (n.d.). APA style. Retrieved from londonessays.com (Links to an external site.)Purdue Online Writing Lab. (n.d.). ESL students introduction. Retrieved from londonessays.com (Links to an external site.)