Please answer the following four questions within12hours. There is no need for too much content, but hope to be as high-quality essay as possible, including own ideas.Question 1You are the marketing manager for the New York Yankees, NY Giants or The NY Mets or Nets or any sports team or music concert. Your job is to sell tickets/ seats. At Various prices. You have 5 “P”s to work with as the marketing manager. Your boss just told you that he heard about Maslow’s theory of hierarchy of needs and loves the notion. He wants you to :1 Define the 5 P’s that the marketing manager will use to develop a marketing strategyWhat are they and how are they used by the marketer?1.Define Maslow’s theory of needs in marketing. ii.What are they ; explain.iii.What does Maslow mean by “hierarchy.” 2.Define a marketing strategy based on that theory for New York Yankees, NY Giants or The NY Mets or Nets or any sports team or music concert. i.Show how Maslow can be used to develop a strategy. ii.How does it apply?3.You have two principle business areas to focus on : B2B and B2C, i.How would you use Maslow in each selling seats to businesses and selling seats to normal consumers? ii.`Develop a strategy that does that. 1.`The budget can be as large as you want it to be. 4.Be sure to include the marketing messages that you would use at each stage. 5.What does Maslow mean by “hierarchy.”Question 2Seth Godin’s concept of Permission marketing works to g
et a “date” with a customer and to sell products. You are the marketing manager responsible for continuing customer relationship marketing from beginning to end.1.a.Define and Demonstrate how the “Sales Continuum of Suspect through to Advocate” works and why its necessary for a marketing manager to understand it. b.Demonstrate how you would use the Permission Marketing concept when applied to the Sales Continuum as discussed in class. c.“WII-FM” means “What’s in it for Me.”i.What is the value of knowing this?ii.Why is this important to the marketer?iii.Which element(s) of the 3 legs of direct marketing (L, C, O) does this apply to?Question3As the marketing manager for any of the above, you must have a solid base to make decisions about segments, motivators and media that is to be used. How would you define the market research plan to accomplish your task?1.Be sure to consider primary and secondary research, qualitative and quantitative research. 2.Be sure to define these terms. 3.What are the advantages of each as well as the concerns you would have with each. Question4.What is the single most important element that you got out of reading the Fusion Marketing Bible. (Safko, Lon.The Fusion Marketing Bible:Fuse Traditional Media, Social Media, & Digital Mediato Maximize MarketingMcGraw-Hill Education (ISBN 0071801138). print or ebook) 1. Explain your answer. 2 How would you use that in developing an integrated marketing strategy