IntroductionThis assignment provides opportunities to analyze the concepts learned in the unit. Work individually to prepare responses to the questions listed. The text should be your primary source of information.Unit Learning OutcomesULO 1: Describe the components of a promotion mix and the different factors can affect them (CLO3)ULO 2: Understand what a unique selling proposition is and how it is used.(CLO3)ULO 3: Identify different message strategies. (CLO3)ULO 4: Define search engine marketing. .(CLO3)ULO 5: Describe how search engine optimization (SEO) works. (CLO3)ULO 6: Describe the ways in which companies are using social media marketing. .(CLO3)ULO 7: Explain what some of the best practices are for using social media to market products. .(CLO3)Directions Your answers should show familiarity with the text and topics being covered in the unit.Use the text, lecture notes, and/or PowerPoint as referencesEach question response should consist of at least 150 words.Responses should be free of typographical, spelling, and grammar errors.Review the analysis assignment grading rubric and the marketing plan rubric on the Assignments and Grading page. Due DateBy 11:59p.m., Sunday, CTQuestions Describe the components of a promotion mix and the different factors can affect them Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? What are the different ways in which a company can improve its search engine rankings? What are pros and cons of using social media to market products?RubricMK351 Analysis AssignmentMK351 Analysis AssignmentCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeDepth6.0 to >5.31 ptsExcellentExceptional depth and breadth of responses (150 plus words/question)5.31 to >4.71 ptsProficientAbove average depth and breadth of responses (100-150) words/question)4.71 to >4.11 ptsSufficientAverage depth and breadth of responses (75-100 words/question.)4.11 to >2.57 ptsDevelopingLess than average depth and breadth of responses (50-100 words/q
uestion.)2.57 to >0 ptsNeeds ImprovementVery little depth and breadth of responses (Less than 50 words/question)6.0 ptsThis criterion is linked to a Learning OutcomeContent10.0 to >8.92 ptsExcellentDisplays an exceptional familiarity with the text and topics being covered, and utilizes text//PowerPoint references.8.92 to >7.92 ptsProficientDisplays an above average familiarity with the text and topics being covered, and utilizes text/PowerPoint references.7.92 to >6.92 ptsSufficientDisplays an average familiarity with the text and topics being covered, and utilizes text/PowerPoint references.6.92 to >5.92 ptsDevelopingDisplays less than an average familiarity with the text and topics being covered, and does not utilize text/PowerPoint references.5.92 to >0 ptsNeeds ImprovementDoes not display a familiarity with the text and topics being discussed, and does not utilize text/PowerPoint references.10.0 ptsThis criterion is linked to a Learning OutcomeAnalysis6.0 to >5.3 ptsExcellentPresents an exemplary and thorough analysis; answers questions with logical, concise, and clear reasoning.5.3 to >4.7 ptsProficientPresents an insightful and thorough analysis; answers questions with logical reasoning.4.7 to >4.1 ptsSufficientPresents a thorough analysis; understandable answers to questions.4.1 to >3.5 ptsDevelopingMakes at effort at analysis, but reasoning is unclear or inconsistent; answers to questions are not thorough or consistent.3.5 to >0 ptsNeeds ImprovementSuperficial or incomplete analysis or makes no effort at analysis; answers to questions are irrelevant or incomprehensible.6.0 ptsThis criterion is linked to a Learning OutcomeGrammar and Spelling3.0 to >2.7 ptsExcellentExceptional use of proper grammar and free of all typographical errors and spelling mistakes.2.7 to >2.4 ptsProficientProper use of grammar and free of typographical errors and spelling mistakes.2.4 to >2.1 ptsSufficientLess than proper use of grammar and free of typographical errors and spelling mistakes.2.1 to >1.8 ptsDevelopingLess than proper use of grammar and a few typographical errors and spelling mistakes.1.8 to >0 ptsNeeds ImprovementMany noticeable grammar, spelling, and typographical errors.3.0 ptsTotal Points: 25.0