IntroductionsIn Units 1-8, you will respond to a case study. The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates.For this discussion assignment, you are to select four concepts from our text that you intend to implement in your own business/life.Unit Learning OutcomesDefine marketing and outline its components (CLO 1)DirectionsAll posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors. Review the discussion grading rubric on the Assignments and Grading page.Initial PostRespond to every aspect of the discussion prompt with originality.Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.Your initial post should consist of at least 300 wordsResponse PostsSelect two peers to respond tooEach response post should consist of at least 100 words.Point out what you perceived to be the strengths of the initial posting along with supporting rationale.Identify specifi
c opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.Due DateBlended StudentsFive hours prior to the scheduled class sessionOnline StudentsFirst post due 11:59 p.m., Wednesday, CTAll students: On separate day from first post: Respond to two or more classmates by 11:59 p.m., Sunday, CT.Case Analysis and QuestionsHow I intend to Apply What I have Learned.For our final discussion assignment, I would like for you to select two concepts from chapters 1-8 and two concepts from chapters 9-16 that you would like to apply to your personal and/or business life and respond to the questions below. Discussion QuestionsSelect four concepts from our text that you intend to implement in your own business/life concepts (Two from chapters 1-8 and two from chapters 9-16), including page numbers, and why you think they are important to marketing a product/service.How do you intend to apply/implement them in your personal/business life?