Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include: Topic of Marketing Strategy plan: Health Care and Medical Equipment 1. Executive Summary (A summary of the plan’s highlights and objectives) 2. Market Analysis o Organization and Products/Services Overview o SWOT Analysis o Customers (Customer demographics and needs) 3. Environmental Analysis o Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.) o Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.) 4. Marketing Goals and Strategies (A discussion of overall goals and strategies) o Marketing goals (including short-term and long-term goals) o Financial goals (including short-term and long-term goals) o Marketing mix 5. Monitor and Control o Implementation (A discussion of methods of executi
ng, monitoring, and evaluating the plan.) o Contingency plan (if any) Writing the Marketing Paper • Must be ten pages in length double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. • Must include an introductory paragraph with a succinct thesis statement. • Must address the topic of the paper with critical thought. • Must have header breakdowns covering the change of topic outlined for the necessary information. • Must conclude with a restatement of the thesis and a conclusion paragraph. • Must use at least TEN scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library. • Must document all sources in APA style • Must include, on the final page, a Reference Page that is formatted according to APA style Book Reference llestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992