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Given the multibillion dollar size of the corporation and the fact that it is a conglomerate with a very diverse portfolio of companies in varying industries, the CEO whom you report to has already given you permission to hire a staff of recent MBAs to assist your efforts. You recently completed the interviewing and hired four people with minimal real business experience. In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team. •Mission statement (simply copying an existing real company’s mission is unacceptable) •Industry analysis •SWOTT analysis •2 perceptual maps ?Choose any 2 pairs of criteria that you think are important to plot. ?Explain why you picked those 2 pairs of criteria. The 4 corporate industries that each employee can pick from are the following: •Auto industry •Pharmaceutical industry •Mass merchandiser industry •Home movie rental industry Deliverable Length: 4 or more blank forms (minimum 1-page each), a complete set of instructions for each form, (200–300 words minimum), and a 200–300 word cover letter Your team has practiced doing strategic planning for a competitor company in an associated industry. The team has done the preliminary work of learning about the process of strategic planning and is now set to begin the necessary preparatory work to assist each division’s senior management team in creating its own strategic plan. You and your team are now ready to assist in the strategic planning process with each division’s senior staff. Your team knows that a massive amo

unt of information will need to be collected and collated as part of each division’s individual strategic plan. Ahead of your team’s visit to each division’s headquarters, you are preparing a package of forms and instructions to disseminate to each division head. The purpose of this package is to have each division’s senior staff do the necessary legwork to prepare for the week-long strategic planning meetings that you will hold at each site. You want to make sure that each division’s staff knows what they have to do, what information they have to collect, and how to present it in a consistent manner. In this fashion, each division’s strategic plans will have a consistent look and feel. Provide one set of clear and concise written instructions for the division senior teams to assist them in how to gather the information and transfer it to the appropriate forms for subsequent discussion and collation into the final 5-year strategic plan document. Each form’s instructions must be 200–300 words and include examples to help explain how to fill it out. One cover letter of 200–300 words must be included and addressed to the CEO, who will then distribute the materials and instructions to the senior teams of each division regarding the overall process his or her team will be going through, culminating in a formal strategic planning meeting that you and your team will participate in. To keep decision making as decentralized as possible, draft 2 policy statements, each of 100–200 words, that each division’s CEO will be asked to disseminate and comply with. They must both comply with the following policy-writing guidelines: •