Consider the following scenario regarding an issue that affects the organization and the public: •You are the project manager at a state-supported public health care facility. Because of the success of your organization, a local organization has donated a state-of-the-art magnetic resonance imaging machine that is not available anywhere else in the vicinity. As the project manager, you are tasked with educating the staff and informing the public regarding this new technology. Create a schematic or flowchart to illustrate how to incorporate teams into daily health care communication for the issue described in the scenario. Use Microsoft® PowerPoint®, Microsoft® Paint, Microsoft® Visio®, Microsoft® Word, Microsoft® Excel®, or a tool of your choice to create the schematic or flowchart. Include the following: •What team structures, functions, project goals, obstacles, and communication will be used oTeam structures: Public Education Team Goal: To educate public of new equipment Team Members: Team Leader Marketing Department Functions: (I’m not sure what is meant by “functions”) What the new machine does that “old” technology cannot? Roles of team members? Obstacles: Budget for advertising Doctors’ offices not interested in information Insurance companies believe new MRI not medically necessary This would be an issue if the cost billed for the service is more than a “normal” MRI Issue if facility is out-of-network for patient Need for both English and Spanish education? Who to educate: Public Doctors’ Offices Insurance Companies Ways to Distribute Information (Communication Used) Print Ads Newspaper Billboard Bus stops Broch
ures Newspaper Article TV News Story Commercials Brochures for Doctors’ Offices Inservices at Doctors’ Offices Provide snack or lunch Mailings Internet Ad Open House Staff Education Team Project Goal: To educate staff Doctors Nurses Imaging Technicians Marketing Team Members: Team Leader Education Department Imaging Manager Obstacles: Not all staff receives education? Staff not interested? Staff not available at time training is offered? Communication Used Emails Fliers Posters Brochures Open House Functions? •How to integrate teams, planning, and training to provide a successful outcome of the selected process oTotal team meets together initially Public Education Team and Staff Education Team 1-3 meetings depending on how long is needed oDevelop education material together oReceive education themselves oBreak away sessions with individual teams •What potential communication obstacles might arise from the scenario oLanguage barriers oUnable to “sell” the new MRI machine oBudget? •Recommendations on how the team might use effective group communication strategies inside and outside the organization, including the use of social media •Recommendations about how the team might effectively communicate inside and outside the organization, including the use of social media •Media opportunities for this management success Include videos, audio, photos, diagrams, or graphs as appropriate. Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position. Format your assignment, including any images, consistent with APA guidelines.