This Assessment constitutes a Performance Task in which you are asked to complete a variety of marketing-related tasks, including creating marketing materials and responding to public relations concerns. Imagine you are the director of the Green lls Early Childhood Center, which is in its 4th year of operation. Recently, the board of directors met to discuss a number of issues related to the future success of Green lls. You have been tasked with the responsibility of developing a marketing plan that addresses the concerns of the board of directors. The board expects that your marketing plan will help increase enrollment and attract new families to Green lls while forging strategic partnerships with outside organizations. Each part of the Assessment guides you through various aspects of effective marketing strategies in order to increase enrollment and attract new families. Your response to this Assessment should: and are assessed in this Competency. You are strongly encouraged to use the and to review the Rubric prior to submitting. This Assessment requires submission of two (2) files. Part I should include your oral presentation. Save this file as (for example, MP002_J_Smith). The second file should be a Word document containing Part II–Part IV of the Assessment. Save this file as (for example, MP002_PartII_IV_J_Smith). When you are ready to upload your completed Assessment, use the tab on the top navigation menu. Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your s
ubmission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively. You are planning a training program for families and staff so that they can help promote Green lls to people they meet. Develop a 2- to 3-minute oral presentation for families at your center that: In order to increase enrollment at Green lls, you will need to develop an advertisement and explain your marketing strategy for attracting new families to your program. Create a new advertisement. This advertisement may be one of the following: Write a 2- to 3-page explanation of your advertisement from that addresses the following: A local newspaper has published an article (Stoneriver Gazette Article) that is highly critical of the academic rigor of your curriculum. Respond by writing a 2- to 3-page press release that defends your center’s approach to pedagogy while maintaining a positive tone. In a 1- to 2-page response, describe at least two proactive strategies you would use to promote a positive image of your center in the community, and explain why the strategies are effective. Imagine that Green lls Early Childhood Center is located in your community. Consider how you might partner with local, state, and/or national agencies and/or organizations to help grow your network of early childhood resources and promote healthy child development and learning. Write a 2- to 3-page narrative that: