Mobile eMarketing StrategyMission Statement
eMarketing StrategyMission Statement
CompanyName
Company Description
This area is for a brief description of the company in terms ofproducts, services, and number of employees.
Analzye & compare CompetitionThis is the area to analyze the two competing companies. Additionalareas can be added to the table or changed if they do not apply.
Mobile AppAnalysis
Mobile Apps
Company #1
Company # 2
Do they offer a MobileApp?
App is available for whattablets?
App is available for whatsmartphones?
What is the functionalityof the app?
Does the app gathercustomer information?
Can you order via theapp?
Ease of Use
Other options
Demographics& Target Audience
Research thedemographics of the potential audience and explain how and why thosedemographics would alter your mobile e-Marketing strategy.
Exploredemographics in terms of age, gender, income, career, and more.Demographicsshould always be very descriptive, the object is to describe over 50% ofyour customer base not 100%.
SWOT Analysis forCompany
S – Strengths
W – Weakness
·One·Two·Three·Four·Five
·One·Two·Three·Four·Five
O – Opportunities
T – Threats
·One·Two·Three�
�·Four·Five
·One·Two·Three·Four·Five
What are the three (3) opportunities for your company?
Implementation Strategy
Suggest how ane-Marketing strategy could be implemented for the company to include theutilization of mobile devices.
Willthe apps be developed in-house or will you hire a company to hire them?And why.Ifyou develop in-house what tools will you use to make it happen?Ifyou hire a company to handle the Mobile Marketing apps, who will you use?And why.
Current Trends inMobile eMarketing
Research at leastthree (3) trends in mobile e-Marketing and describe how those trendsshould be addressed in the implementation of a mobile e-Marketingstrategy.
Lookat current trends to determine where mobile eMarketing is going.Exploretext messaging marketing and more.
Security ofMobile Apps
Determine the stepsthat need to be taken to ensure the safety and security of the consumersof your product. Explain your reasoning.
Anytimewe do anything online security is a factor. How will you go aboutmaintaining the security of the app and customer information.
References
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites donot qualify as quality resources.