Introduction:
For this project, a rhetorical analysis of advertising, we are goi
Introduction:
For this project, a rhetorical analysis of advertising, we are going to examine how culture has impacted advertising in America. You will be viewing both print and electronic advertisements, looking at the cultural impact of how advertisers present their products.
What to do: You are going to be viewing/watching multiple advertisements. Here is the breakdown on what I specifically want you do:
Print ads: You have chosen soft drinks and laundry detergent to analyze. (You can use my examples, or choose your own products)
View print ads for soft drinks and laundry detergent (or your own chosen ads) in generation , generation 2, generation 3, and generation 4.
Take notes on what you see in the ads. Take SPECIFIC notes; itll help when you write the paper.
For Electronic ads: (TV commercials) Choose TWO (2) different products that you are going to analyze.
Example: my chosen products: beer/alcohol and perfume/cologne (you can use my examples or choose your own products).
View electronic ads for beer/alcohol and perfume and cologne in generation , generation 2, generation 3, & generation 4.
Take SPECIFIC notes, itll help when you write the paper.
The Generations:
Generation : the 940s through the 950s.
Generation 2: the 960s through the 970s
Generation 3: and 980s through 200
Generation 4: Present day
Again, take notes when viewing/watching the ads.
When taking notes, please report on the following. You dont have to use all of these, just the ones which are the most applicable. Remember, these are suggestions, not requirements, when you take your notes and write your essay.
What was your first impression of the ad? Were you surprised or not surprised by how the ad was presented?
Do you think the ad was effective or ineffective?
How were gender/sex roles portrayed? Traditional, not traditional?
Language: Cursing, tone, Innocent or adult type of language.
Sexual content: Include nudity, partial nudity, high deg
ree of sexuality, sexually suggestive (either overt or more disguised)
Overall content of the ad: How family friendly? Very? b) Somewhat? c) Neutral? d) Not family friendly? e) OMG, hide grandma!!??
Writing your essay:
Once you have gathered all your data, its time to write the essay.
Introduction: Write an introductory paragraph telling which four ads (2 print; 2 electronic) you have selected. Make sure to describe (tell what is happening) for all the ads. Conclude the introduction with a thesis statement showing the direction that the paper is going in.
The body. This is where you present your detailed notes in an organized fashion. Here you will be both comparing and contrasting your data from era to era, while providing me details in what you specifically saw in your advertisements. If you dont include specific details here, Ill assume you did not view the ads/TV commercials. Remember start new paragraphs with the first line of the paragraph indented when introducing new materials and ideas.
The conclusion. Please keep your conclusion tight and concise. This is not the section for any new ideas or materials. Typically, between five and seven sentences would suffice. Its fine if you write more, but remember, keep it concise. This is where you are giving me the judgment you have made on each of the ads based on the analysis you have completed.
Essay Requirements:
Write a 000 to ,250-word compare/contrast essay. But, again, this is NOT entirely compare/contrast. Thats just a part of the essay.
In MLA format (click here for MLA resources, including how to set up an essay in the correct format).
Please provide an introductory paragraph, and a concise conclusion, to your paper. Obviously, the body of your paper will come in between these two things.
Dont forget to include a work cited page, with a minimum of three sources (YouTube and Google are fine).
Gordon Rule: This is considered your Gordon Rule assignment, meaning you must pass this essay with at least a C grade to pass the class.
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