In the United States, Google maintains its market share and seems well-positioned for continual rapid growth into the future. The company has dominated the search market, cornered the advertising space, and is well on its way toward winning Windows-like market share in the mobile space. However, it has run into several major problems with its international operations. A number of countries are finding more and more issues with Google. These include the European Unions claim of anticompetitiveness practices with Googles search services and Chinas politically based restrictions limiting accessibility. In this weeks case study, you will be investigating the problems Google has faced in this area and what it did to attempt to deal with them. Two of the references given in this weeks assignment will help get you started in your research and identify the problem(s) that Google faced. Case Study Steps STEP 1: Research Issue In this step, you need to find out the questions how and why of Googles problems. Start with reading what has been written about it in your reading assignment this weektwo of the references deal with Googles problems: Growi
ng Pains for Google by Elizabet Montalbo Googles Growing Pains by Edward Cone Using these as a start to give you an overview of the problems Google faced. These articles, along with others you will find in your research and on the Web, should allow you to answer the how and why of the situation Google faced and their actions in handling it. STEP 2: Write the Study Use the case study template to complete a 35 page report on your research. Include the sections listed below as needed. Introductiona brief introduction to the company and its problem or situation Issue/Problemsidentify all the issues or problems faced by the company Actions Takenwhat was the companys response on dealing with the issues? Resultswhat were the results of the companys efforts? Did they work? Why or why not? Referenceslist all research references used Dont forget to proof and fact-check your case study. If you are using quotes from sources, or data from an unreliable source, you should attempt to find a better source, or remove them. This is sometimes called establishing rigor. Make sure your case study is credible, transferable, verifiable, and dependable.