Develop a hotel philosophy and mission statement that must be unique.
Hotel Environment and Strategic Direction
Environment and Strategic Direction
Congratulations! You are the executive team of a brand new hotel to be opened in Las Vegas near the Raiders stadium. You are responsible for choosing a limited-service hotel brand. This project will guide you through the stages of opening, operating, and expanding your business.
You are at the initial stages of formulating a plan to open your hotel. For this assignment, you will:
1) Develop a hotel philosophy and mission statement that must be unique. This section must include:
Which brand are you choosing and why? (5 points)
Mission statement.
Short-term goals and long-term financial, marketing, and HR goals for your property.
Worth 10 points.
2) Assess the internal environment. This section needs to include:
Number of staff you will need
Work duties for each department
Management hierarchy
Worth 5 points
3) Assess the external environment/ This section needs to include:
Who is your competition?
Who is your target audience? What consumers would stay at your property?
How large should your hotel be? Minimum: 60 rooms. Maxi
mum: 250.
Worth 5 points
4) Develop a strategic direction for your property. Should you use an Art of War, Service-Profit Chain, or Lean Management approach to this implementation?
Describe the pros and cons of each of these management styles.
Select the one style you would use. If you wish to combination of styles, you can do that too. Describe the challenges you might face as well as the benefits.
Worth 5 points
5) You are expected to do research to find this information. You cannot make-up the information regarding salaries, staff duties, or best-practices. Please make sure you cite your references using APA style. This means you must have a list of references at the end of your homework in alphabetical order AND you must have in-text citations. An in-test citation looks like this: Previous research suggest that consumers value the relationship they built with hosts while staying at an Airbnb-style accommodation (Belarmino, Whalen, Koh, & Bowen, 2017).
Failure to include citations will result in a loss of 5 points.
Solution preview for the order on Develop a hotel philosophy and mission statement that must be unique.
APA
1515 words
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