Your paper should be at least 8 pages long, not including your title page and references. It should be double-spaced. It should emphasize quality rather than quantity, and its structure should contain five sections: Introduction and objective, Review of Literature, Economic Analysis; and Summary and Conclusion and References.
Amazon, Boeing, Costco, Facebook, Gillette, Hachette, J.C. Penney, McDonalds, Priceline, Schick, Virgin Atlantic, and Wal-Mart. These firms are mentioned in your textbook as business cases, so you can read those sections to get some motivation for your paper.
Next, specify your objective clearly. The objective of your paper is related to the research question you will be investigating and may include:
· The main characteristics of Demand and Supply of the firm
· The main characteristics of the market structure of the firm
· The strategy the firm adopted to maximize profit
a). The introduction should be 1-2 paragraphs long. In this section, specify the objective as clearly as possible. It should set the relevance of the topic and finish with the main question or questions you want to answer in this paper. The introduction must also state your main argument, idea or hypothesis of your paper.
b). Review of Literature. In this section
, review several studies similar to what you are writing on. Make sure to give proper credit to each author(s) whose work you are quoting. Use the APA guidelines in referencing each article, book, journal or the Internet source. In the final paragraph or paragraphs of this section, explain how your paper will contribute to the body of knowledge. This section should be 3-4 pages long.
c). The Economic Analysis section should be 2-3 pages long. In this section you should present the empirical evidence and with the help of some microeconomic tools, you should explain rationally what happens in reality. Include terms like demand, supply, variable and fixed costs, marginal or incremental changes, marginal and average costs, price elasticity, income elasticity, maximization, minimization, normal profit, competitive markets, product differentiation, market structure, oligopoly, and other relevant terms.
d) The summary and conclusion should be directly related to the objective of your paper. This section should be about one page long and it should answer the questions introduced in the objective of the paper. Be sure there is a strong connection between the introduction and the conclusion. You can also expand on the implications of your answer and predict something about the future