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write a report about Fly Emiriater Airline which analyzes a
firm’s industry, strategy and operations management and make
recommendations.
The report for the firm’s industry and company analysis must
follow the following guidelines:
1. Identification of the mission, vision and objectives; and problems
and challenges facing the company.
2. What are the key internal and external problems or challenges
faced by the organization?
3. What are the core strengths and weaknesses possessed by the
operations management (OM) in this company?
4. What are the main strategies used by the operations
management (OM) in this company?
5. Why are the strategies successful or not successful?
6. What strategic management concepts and theories could be
applied?
7. What is the Role of Operations Management in achieving the
Organization’s Goals
8. What critical recommendations can you come up with for the
future development of the OM?
9. Appraisal of the company’s industry environment:
2
– Discuss the natur

e and intensity of competition and its
extension.
– Discuss the drivers of change and key success factors in the
industry.
10. Appraisal of the company’s current resources and
capabilities:
– Identify the company’s resources and capabilities.
– Perform an appraisal of the company’s resources and
capabilities by focusing on the strengths and
weaknesses/deficiencies using the example shown in Grant’s
(2010) book, chapter 5 to determine its competitive position.
11. Discuss the company’s organizational structure and the
position of the OM in this structure.
12. Identify and evaluate the OM’s strategy over the past 2-3
years:
– Discuss the competitive strategy being pursued by the OM.
– Discuss the company’s corporate strategy.
– Evaluate how the OM’s current strategies relate to its internal
resources and capabilities and what is happening in its industry
environment?
13. Acting as consultants to the management, present reasonable and feasible recommendations for the
company.