13 Phase 1: Making a Method Matter: Getting Acquainted with Your Artifact Select an

Phase 1: Making a Method Matter: Getting Acquainted with Your Artifact
Select an analytical method, and use it to generate 3 inferential insights (or claims) about the artifact you’ve selected from the options presented on Canvas.
The crux of doing rhetorical analysis—as Sonja Foss describes it in Part I of Rhetorical Criticism—is employing
a method of criticism (represented by the lens, below) as the basis—or justification
for the inferential claims (the lightbulb, below) one draws
about specific features of a given artifact (represented by the document below).
In light of the analytical method that a critic (such as you or I) is using, the features she selects from the artifact provide the data, or evidence, for the inferential claims she makes about the artifact.
Used together, these building blocks provide a systematic approach for simultaneously discovering content and creating a graphic organizer for that content.
1.
Select an artifact from the options presented to you on Canvas for this assignment. (Be sure to focus on the speech, lyrics, or meme itself, not commentary surrounding it.)
2.
Choose an analytical method from chapters 4-11 of Part II: C

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ritical Approaches of Rhetorical Analysis. (Alternatively, you may prefer to flip steps 1 & 2. That way, you’d first choose an analytical method you’re curious about and then select an artifact that will yield insights with that approach.) From the chapter you’ve selected:
Reread the introduction to that analytical method.
Read the “Procedures” section for that method.
3.
Use the video accompanying this phase of the assignment to figure out how you will get the procedure you’ve selected up and running to analyze the artifact you have selected. This will likely take some creativity and problem solving. Pay attention to how your intellectual acumen—grounded in your experiences and insights—leads you to draw inferences about the artifact by considering its features according to the procedures provided.
4.
Use the analytical method’s procedures to generate at least 3 claims about your artifact.
5.
Present your work in a graphic organizer. For details, see template options, rubric, and sample below.
6.
Submit to Canvas the completed graphic organizer.
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Julia Gillard: 2011 Speech on Natural Disasters (17:53 min.) Great Speeches, Volume 26

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