Owning the first 90 seconds!
Why 90 seconds?
2 Reasons
1st because time is money. Time has become a commodity and more importantly, time is one of the few things we cannot take back. Once is gone it is gone!
And 2nd because the average human attention span is 90 seconds. If there is not something that stands out, the mind wanders off. Is that simple.
Your ability to attract clients or future businesses relays heavily on how you sell your self. People buy people and the first 90 seconds will determine if you pass to the next round. You just can not afford to be without a high level of social skills and an aura of deep confidence.
Catching someone attention within 90 seconds is one of the most fundamental skills, yet not given much training which means you can develop such.
You must create an emotional connection with people, and in return, communicating, influencing and selling will flow without much effort.
All it requires is preparation; therefore, I have dissected the first 90 seconds into 30 seconds increments for you. Are you ready to dive in?
The first 30 seconds
Making a good impression at glance, will open the door for the opportunity to go further. Posture, eye contact, smile, confident handshake and a good introduction are key elements to implement within the first 30 seconds.
The second 30 seconds
After making a good impression, we need to build rapport. This is where we establish a com
mon ground or a comfort zone where both parties can join together mentally. Think of the rapport as the lubricant that allow the conversation to flow smoothy.
We know that we have stablished a good rapport when the other person has accepted us by listening to their tone of voice of watching their open body language. If you get this right, the communication can begin, if not you will be bargain for attention.
The last 30 seconds
You want to minimize the chances of blowing away the opportunity of connecting with your ideal client; therefore, preparation is key. Know what you are going to talk about ahead of time. If you are communicating with two or more people at the same time, then it is important to build a rapport and link all parties together.
Your personality has a long way to go in 90 seconds. I suggest bringing out your most natural, authentic confident self. Make sure to communicate as natural, fluid and easy as possible. Your ability to build a positive rapport will heavily depend on your attitude, body language, tone of voice, people skills and common sense. Becoming an expert on those areas will increase the chances of building a relationship with a prospect client.
And remember do not wait for an opportunity but turn the situation into an opportunity.
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