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Overview
Your company is operating in the retailing environment that sells hardware (e.g., Home Depot or Lowe’s). As a marketing manager, you have been a part of team responsible for assessing potential risks in a country before your company enters into that market. The decision-making process in this team is formalized—that is, team members use standardized evaluation criteria to assess the risks as objectively as possible. A preliminary review has reduced the number of choices to three countries:
Argentina,
Turkey, and
Russia
You are asked to assess the country risks (political, legal, economic) for each country before making a recommendation about each country to your team.
Directions
Download the Risk Assessment Download Risk Assessmentdocument. As you will note, the first column—covering potential risks your business could face in a particular country’s market—has been filled out for you.
Review the document, and then visit globalEdge (Links to an external

site.), CIA World Factbook (Links to an external site.), and at least one other resource you have identified on your own to collect information about each of these countries.
Once you have gathered your research, complete the rest of the table for each country. Specifically, do the following:
For the second column (Associated Risks), list as many potential risks as you can think of associated with the activity area based on your research of that country environment.
For the third (Severity) and fourth (Probability) columns, input the data from the ratings provided in the color-coded Risk Matrix table.
For the fifth column (Risk Score), enter your risk score (the intersection of your selections from Columns 3 and 4 (Severity & Probability).
In the final column—Method(s) to Manage the Risk—describe what methods you will use to minimize the chances of these various risks happening and/or what steps you plan to take for controlling the resulting damages from these risks.