Module 8 Discussion: Messages, Strategies & Tactics
BASED ON WHO ORGANIZATION
Now that you know what you need to do to resolve your problem and who you need to reach to accomplish that, you are ready to design and deliver the messages to motivate your key publics to do what you want them to do.
Discussion Post Assignment TEAM ASSIGNMENT
Read Chapter 8 in its entirety before you start your discussion post assignment.
A strategy is an approach, not a list of tasks. Strategies are public-specific and identify a channel or group of related channels you will use to reach a target public to accomplish an objective by appealing to the publics self-interests.
Based on the work you have completed thus far for your final project, you have a general idea of who your potential channels or groups are.
Using the formula on page 144 (also attached), Figure 8.1, write FIVE different strategy statements for FIVE potential channels/groups that are applicable to your final project organization/company. Number each statement 1-5.
Discussion Post Submission Format Please follow!
This is a team assignment but each partner must submit the same iden
tical assignment.
Include your name, your partners name, your final project company/organization name at the top of your discussion post.
Use headers for each section.
No citations are required for this assignment.
Reply to a minimum of two of your classmates discussion posts. Explain what you like/dislike about at least two out of the five strategy statements.
example**
Yenifer Rivas
Brittany Sainvilus
Organization: Children International
1. Engaging youth and volunteers in networks to develop long-term relationships with donors.
2. Interact with sponsors through the global community events which will provide the necessary exposure to produce an increase in donations and resources for the children.
3. Lead humanitarian sponsors through social media so they can share the ways theyve helped these children, in order to reach more individuals like them in the community.
4. Outreach the children/families by visiting countries with low-income households to provide resources to ensure their safety, health, and well-being.
5. Support existing volunteers to work with humanitarian sponsors to explore opportunities for themselves as well.