For this weeks discussion we are going to take a look at Employment Branding. Employment Branding has become an important part of an organizations strategic planning and recruiting processes as well as and many other HR functions. When I was working as a HRIS/Benefits Coordinator, much of my work centered around the consistency of the employment brand we were creating for the hospitals, not only in our look, but our offerings and how we were perceived to take care of our employees. Does your employer have a distinct employment brand it has created? Still not sure what Im talking about
how about an example!
Have you visited The Container Store in West Des Moines yet? With our new home build this last year, this is one of my go to places! I love organization of my spaces, and my kids enjoy going here too. My husband however
. he couldnt stand the constant celebrations when a new customer would become a member of their POP! rewards program
and found the store to be overwhelming. It is honestly one of my favorite places to wander and shop!! Its a part of the environment and culture the company and managers have created for not only their customers but their employees. As I observed the very busy store on both occasions and the hands-on approach management was taking with their employees, I would want to work there too! Take a few minutes to review the chapter opener on The Container Store on page 127 and review The Container Stores careers page at the following link: https://www.containerstore.com/careers/index.html. I want you to observe and take note of the strategic planning they have done to create their brand and how they share this with employees, and with perspective employees to the organization. They must be doing something right, as they have been recognized for the past 18 years as one of Fortune Magazines Best 100 Places to Work! Watch the below video clips too!