For this assignment, pick a journal article, magazine article, TED video, or YouTube video related to Kluckhohn & Strodtbecks and Condon & Yousefs Value Orientation theory. Use the journal, article, or video to construct a three-page (3 pages excluding cover page and reference list. NO abstracts or introduction) paper addressing the following:
Describe specific examples of the six (6) dominant themes of the value orientation universal to cultures in the aviation industry.
Provide specific examples of how the themes may show up differently in the aviation industry.
Use current APA formatting for this paper. Make sure you include a title page and be careful to cite your in-paper citations on the reference page. There will be three pages, excluding the title page and reference page.
In-text references are mandatory
No more than 10% of direct quotes are allowed
I am going to give you some information to assist you.
Page 77 of the document you will find in this link https://www.sagepub.com/sites/default/files/upm-binaries/60309_Chapter_2.pdf (Links to an external site.)
REVIEW TABLE 2.4 on page 77.
Kluckhohn and Strodtbecks Value Orientations
In the early 1960s, Florence K
luckhohn and Fred Strodtbeck developed the concept of value
orientations. They argued that every culture has universal problems and conditions that must
be addressed. For example, every culture must deal with the natural environment. All cultures
must feed themselves. All cultures must face the issues of child-rearing. For a given culture,
however, there are a limited number of solutions to these problems. These possible solutions
are motivated by the values of the culture. Initially, Kluckhohn and Strodtbeck created five
sets of value orientations. Several years later, communication researchers John Condon and
Fathi Yousef extended the set to a total of 25 value orientations. Condon and Yousef organized
the value orientations around six (6) dominant themes: the self, the family, society, human
nature, nature, and the supernatural.
The Condon and Yousef set of value orientations provides a structure and vocabulary that
can be used to compare cultures. Although there are exceptions, many of the values on the
left of the continuum are representative of individualistic, low-context cultures, while those
on the right are representative of collectivistic, high-context cultures