FOLLOW THE INSTRUCTIONS EXACTLY! (THE INSTRUCTIONS ARE UPLOADED. DO NOT USE YOUR OWN SOURCES. THE 3 SOURCES NEED TO BE
1. https://www.wsj.com/articles/SB10001424052748703358504575544381288117888
Scrapers Dig Deep for Data on Web
By Julia Angwin And Steve Stecklow
Updated Oct. 12, 2010 12:01 am ET, the video on cookies is very good
2. https://www.youtube.com/watch?v=wqn3gR1WTcA&t=7s
3. READINGS FROM TEXT BOOK(INFO TO ACCESS PROVIDED)
Constructionism and the Notion of the Audience, P6
, remember this question addresses the issue of institutional constructs, not all constructs.
Public Opinion and the Limits of Audience Constructions, P.81-85.
All of Ch. 3 is extremely important.
Digitalization, Fragmentation, Platforms, and the Rise of Audience Autonomu, P.269-274
Big Data and Online Audience Metrics, P. 274-281.
Social Media and Audience Surveillance in a Networked Environment, P.294
The New Economics of Audience Aggregation, P. 308-310
THE ESSAY SHOULD ANSWER THESE QUESTIONS
1. What is
audience measurements? Why is it important to the media industries? (You can get some information on public opinion in democratic society (Ch.3) to deeper your understanding of the constructiveness of quantitative audience.)
2. Explain the different ways audience has been constructed from radio, television, (like Nielsen) to todays digital media ability to track. (Ch.4)
2a. Evaluate some of the strengths and short coming of ratings, including the methods used to construct ratings.
3. Explain the difference between traditional media companies like broadcast radio and TV networks and new media companies like technological platforms like Facebook and Google (Chs. 9 & 10). Explain how these differences lead to news ways to measure and construct audiences.
4. Talk about the pros and cons of tracking in the new digital media age.
5. Summarize the major points on the many changes and think about how the balance the rights of audience, the convenience audience sought, and the power garnered by media corporations.