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Choose a single business to pursue (DRONE
DELIVERY SERVICE). Identify the segment of your potential customers that would
be early adopters. This should be a group of people to whom you can communicate
your product or service offering through some method of direct contact. The
group needs to be significant in numbers such that, if they were to adopt your
product or service, there would be a validation of the offering that justifies
further development. The
issue can be getting the clients or advertising to the clients via drone
delivery service. Or the delivery service in general can be problematic because
of networking, weight size, etc. Maybe helping franchise owners get more
business by providing a quick delivery service. We can be the drone company
that will contract our services to fast food place etc. The idea is that if
they get our service then the will be on top of their competitors
Conduct
a smoke test with these target early adopters. Prepare specific, organized
questions to assess the value of the team’s product or service, customer likes
and dislikes, potential barriers to adoption, and improvement options. Your
test should reach a minimum of 100 people who reflect your target market.
Smoke
tests can vary tremendously. Some may be offered through social media where the
m

easured result might be a “click here if you are interested.” It
could also be a guerilla marketing campaign passing out flyers to a specific
group of people and asking them to go to a webpage or sign up for a trial.
Your
deliverable is a summary of the test presented as a PowerPoint presentation
(8-10 slides). Be sure to include the following points:
Description of the problem you solve, including who
is affected and to what degree. Describe the price customers will pay.
Your unique solution to this problem and how it
varies from current offerings.
Your value proposition: “We offer X to improve
your life by X. If you are interested, click here.”
Specific market segment: How many people? What is the
common characteristic that allows you to communicate with them?
Describe the test that the team conducted. Who did
you contact, how did you contact them, what feedback was sought and
received?
Summarize test results, key learnings, and potential
next steps. Include at least three customer response anecdotes that
summarize key learnings.
Summarize planned next steps. Do you continue
development, pivot your product, or redo the test? Given what you learned,
what is your next action?
How could the smoke test have been conducted
differently? What improvement in test methods are indicated?