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Assignment: Anti-Bullying Ad
PURPOSE
The purpose of this assignment is for you to develop your understanding of bullying and bullying prevention, and to demonstrate your learning by creating an anti-bullying advertisement.
STEP 1
Research an elementary school, either one that you attended growing up or one in your area. Visit websites such as greatschools.org, National Center for Education Statistics, or others to gather information about the demographics at the school. You might also find details on your chosen school’s website. Record demographic information on race/ethnicity, gender, socioeconomic status, and graduation rates to get a broad understanding of the student population at the school. Also, see if you can find information on how the school addresses bullying and other social issues such as poverty, gender equity, disability accommodations, inclusion/acceptance of sexual minorities, etc.
STEP 2
Research bullying in the school system and bullying prevention. Conduct Internet searches to find information about current national or regional anti-bullying campaigns. Find at least two authoritative sources with current and relevant information that you can use for this assignment.
STEP 3
Create an anti-bullying advertisement for the elementary school that you researched. This should be in the form of an “infographic” (that is, a poster or flier with visuals and short statements that can quickly spark interest and inform the viewer about the issue).
Select information (that is, short factual statements, images, graphs, etc.) from your research on the school, bullying, and bullying prevention to use for your infographic. Your objective is to create an interesting visual, not to summarize all the information you found in your research. The infographic must include at least 2 informative images (pictures, charts, and graphs all count as images) and some text.
I encourage you to create your own images or to use images with a Creative Commons license (free to use). With that said, it is OK for the purposes of this assignment to use a copyrighted image, since your assignment will not be

presented publicly. For all images that you don’t create yourself, make sure to include a citation.
There are existing infographics on most any issue that you can find by doing a Google image search. I encourage you to do this to view some examples. However, do not use an existing infographic or even part of one for this assignment. Create your own infographic using images from the sources you found, or ones you’ve created yourself, and carefully formatted textual statements that are clear and concise. Also, your infographic should focus directly on the school you selected. The intended audience can be students at the school, teachers at the school, or parents of students at the school.
I expect that you will put full effort into this assignment, but I don’t want you to feel overwhelmed by creating the visual. You can think of an “infographic” as a simplified poster or flier. You can design the infographic using any software you like, including Microsoft Word, PowerPoint, Photoshop, etc. There are also programs available online (some have free accounts; others have free trials), such as Canva, Infogram, and Easel.ly.
STEP 4
Submit your infographic as an attached file within this assignment link.
Along with your infographic, include a short paper (about 2 pages in length) that explains the “thinking” behind your infographic. I’m interested in knowing why you selected the school you selected, what you learned about it, what you learned about bullying and bullying prevention from the sources you found, and why you selected the images and text you selected for your infographic. What do you hope a viewer would get from seeing your advertisement? How did you aim to persuade your audience that bullying is serious and that it can be prevented?
At the end of your paper, include an APA-style reference list of the sources you used for your infographic.
Here is a good website with information on how to reference electronic sources:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_electronic_sources.html
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