Assignment 2 is the detailed digital marketing proposal for your Case Study (Chesler Shoes). You will
recommend two digital marketing solutions to help your Case Study meet its business
goals. You will indicate how your two digital marketing solutions will benefit the Case
Study, how they will measure success, and recommend how each digital marketing
solution should be implemented.
Your deliverables are:
a 10-page business marketing proposal submitted in PDF format.
You are to ensure that all deliverables are relevant to you Case Study, and must be
written in a language and terms that a case study business owner would understand.
Marks will be allocated as follows:
20% for professionalism and creativity of your submissions
40% for identifying two different relevant beneficial creative online digital marketing
solutions
40% for implementation plans around each of your two online digital marketing
solutions propose.
C H E S L E R S H O E S The Case Study
Chesler Shoes
https://cheslershoes.
com/
Located in Lindsay, Peterborough, Cobourg & Belleville.
Sell instore and online.
They are a family run company. Father, Mother,
Daughter and her son run the stores.
Theyre target market are women over 50 and they sell
Men, Women and Kids shoes. Womens purses and hats.
Hiking Socks.
They would like to sell more.
They have quality shoes only.
The infomation and material that we have used and what our intructor wants to be able to convey comes from the text book Your Online Marketing Strategy
Post Pandemic. Which I have uploaded along with the Powerpoint Assignment 2 Review, which are the guildlines to the assignment.
My teacher likes to make Youtube videos to help explain the Assignment. This link is her going over the Assignent 2 Review in detail. I have also posted a 6 helpful Powerpoints where the Professor expands on the textbook.
Assignment 2 Video Review- https://www.youtube.com/watch?v=mPsIufO8IVg
Please if you have any questions let me know. Thank you so much.