Area 1 Quality of Report and Presentation
Captures the Readers attention. Professionally written, with a logical flow. Well-argued and reasoned positions taken, with supporting rationale as needed from Secondary Sources.
Key Areas:
Practical requirements:
Proper title page includes Name of Receiver Name of Preparer(s), date etc.
TOC pages match sections
Page limit met, followed clients instructions!
Introduction
Clear topic introduction
Paper structure defined
Grammar, Spelling and Format
Correct spelling, punctuation, capitalization, paragraphing, professional language
Clear, and concise writing
Proper use of Fonts, Tables clearly labeled and professionally presented, visually appealing
Clear section headings
Critical thinking
Original work, expressed succinctly throughout
Research Quality
Credible, reliable with quality sources cited to support analysis and conclusions.
Referencing
In paper body citation format APA style used correctly
Bibliography format APA style used correctly (alphabetical order / spacing / structure / indentation)
30 Marks
Area 2 Demonstrate Understanding of Course Concepts in Responses
1. What are this companys vision, values and mission?
3 Marks
2. What are the companys objectives?
Accurate financial objectives presented (supported by research).
Accurate strategic objectives presented (supported by research).
4 Marks
3. What is this companys customer value proposition (CVP), and who are the direct competitors, indirect competitors, and substitutes for this company?
Correctly identified in sufficient detail and supported by research for all above elements.
6 Marks
4. What are the strategically relevant factors in the macro-environment of this company, and what is their impact?
Correct model/theory application using the PESTEL model to evaluate factors in each macro-environment, appropriate impact on company explained (supported by research).
Appropriate comprehensive evaluation made.
8 Marks
5. What are the Competitive Forces surrounding this organization and what is the impact of each?
Appropriate evaluation of competing rival threats, and impact of company explained (supported by research).
Appropriate evaluation of substitute threats, and impact on company explained (supported by research).
Appropriate evaluation of new entrant threats, and impact on company explained (supported by research).
Appropriate evaluation of buyer threats, and impact on company explained (supported by research).
Appropriate evaluation of supplier threats, and impact on company explained (supported by research).
Appropriate comprehensive evaluation made.
6 Marks
6. What Drivers of Industry Change are affecting this company, what is their impact?
Appro
priate drivers of industry change identified, and impact on company explained (supported by research).
Appropriate comprehensive evaluation made.
4 Marks
7. How are Industry Rivals Positioned in the Market that the company competes in?
Appropriate competitive characteristics identified (supported by explanations and research).
Appropriate quantification of competitive characteristics (supported by explanations and research).
Correct market position displayed on Strategic Group Map(s). Supported with a comprehensive analysis!
5 Marks
8. What are the Industrys Key Success Factors (KSFs)?
Appropriate industry elements, attributes, approaches, resources, capabilities identified (supported by research).
Evaluation of companys ability to sufficiently satisfy industry KSFs (supported by explanations and research).
Appropriate comprehensive evaluation made.
4 Marks
9. Is the Company Financially Healthy?
Correct model/theory application (Correct financial ratios used).
Appropriate financial ratios utilized and calculated (supported by financial statements).
8 Marks
Evaluation of companys financial performance (supported by explanations relative to trend and industry benchmarks).
Appropriate comprehensive evaluation made.
10. What are the Companys competitively important resources and capabilities?
Correct model/theory application (VRIN tool utilized).
Appropriate resources and capabilities identified (supported by research).
Evaluation of resources and capabilities (supported by explanations and research).
Appropriate comprehensive evaluation made.
4 Marks
11. Is the Companys competitive position stronger or weaker than key rivals?
Correct model/theory application (Competitive strength assessment tool utilized).
Accurate list, measurements and weightings of industry key success factors (supported by research).
Appropriate rating of company relative to competitors (supported by explanations and research).
Appropriate comprehensive evaluation made.
6 Marks
12. Which of the 5 Generic Business Level Strategies has this company implemented?
Correct model/theory application (Generic business level strategies utilized).
Appropriate strategy identified.
Appropriate evidence displayed to support strategy selection (supported by research).
4 Marks
13. Is the companys present strategy a WINNER?
Correct model/theory application (Winning strategy tests utilized).
Appropriate evaluation of competitive conditions that impact strategic fit test.
Appropriate evaluation of competitive factors that impact competitive advantage test.
Appropriate evaluation of competitive conditions that impact performance test.
Appropriate comprehensive evaluation made.
8 Marks
Total Marks
100