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Description of the Recent
Business News Event
Peloton’s partnership with
Amazon,
Description of the Recent
Business News Event
Peloton’s partnership with
Amazon, which was announced in May 2024 includes an expansion involving
Peloton’s fitness equipment and accessories being sold on Amazon’s platforms in
the UK and Germany. The move aims to leverage Amazon’s distribution network to
reach a broader audience in Europe, signifying a strategic shift in Peloton’s
sales and distribution model to enhance market presence and drive growth.
Relevant News Articles
. Why Peloton Stock Popped Today
Source: The Motley Fool
Summary: This article covers the
positive market reaction to Peloton’s announcement of its expanded partnership
with Amazon, detailing how the strategic move has impacted Peloton’s stock
performance and investor sentiment.
The Motley Fool. (2024, May 5).
Why Peloton Stock Popped Today. Fool.com.
. PTON Stock Alert: What to Know
as Peloton Expands Amazon Partnership
Source: InvestorPlace
InvestorPlace. (2024, May 5).
PTON Stock Alert: What to Know as Peloton Expands Amazon Partnership.
InvestorPlace.com.
Summary: The article highlights
Peloton’s expanded partnership with Amazon, focusing on the strategic
implications for Peloton’s market expansion and stock performance. It also
details the availability of various Peloton products on Amazon’s European platforms.
Symington, S. (2024,
January 5). Why peloton stock popped Today. The Motley Fool.
londonessays.com
White, W. (2022, November 6). Pton Stock
alert: What to know as peloton expands Amazon Partnership. InvestorPlace.
londonessays.com 
Business News Event Analysis
At the end of the course, you are required to identify and write about one current business
news event concerning a specific organization that illustrates concepts covered in this
course (e.g., Merrill Lynch’s restructuring from 0 to 6 divisions). The event you choose to
discuss can occur any time after February , 2024.
Your analysis should be based on a minimum of four (4) “acceptable” sources. These
sources must be about the specific business news event and not background information
about the industry, business practices, or business issues. “Acceptable” articles can be
Management 330 –

Principles of Management Online – Summer I 2024
4Steiner
from any major periodical (e.g., BusinessWeek, The Economist, Fortune) or major
newspaper (i.e., Investor’s Business Daily, New York Times, Wall Street Journal), One
source can be a blog, newsletter, or trade journal article from an expert in the field.
Sources of less than 450 words provide insufficient depth and breadth. Press releases,
which are integral to a company’s PR media campaign, lack sufficient objective analysis.
Therefore neither a short article nor a press release will be considered one of the
“acceptable” four (4) sources for this assignment.) Because you can draw on more than
four references (and I encourage you to do so), you should include them as references if
they offered additional insights.
Write-ups should have four sections: a Description of the situation, explicit Connections to
Management Concepts, Takeaways/lessons learned, and References. You should draw
upon a number of management concepts in your analysis of the event, and these concepts
should be from at least three different chapters. You should discuss at least two takeaways,
and these takeaways should go beyond the current situation/organization. You are being
asked to think about management lessons you can apply to your own professional life in the
future. References should be formatted based on APA 7 th edition guidelines.
Your work should be professionally presented. In terms of formatting, written summaries
typically are 2-3 single-spaced pages not including references (with a blank line between
paragraphs – just like this document). The font should be 2 pt Times New Roman.
Margins should be inch around. Your name should appear at the top of the first page
and be right justified. The write-up should be titled based on the business event about
which you are writing. The management concepts that you draw upon should be italicized
in the Connection to Management Concepts section. All four sections should be
delineated with bold headings. You may be penalized for grammatical, spelling, and other
errors. (Note: A 3-page grading rubric and a past student paper are posted on Canvas
under Module 7. Please review these documents before writing up your analysis.)
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