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Pick ONE video and answer the question related to the video you chose. Watch Video Video: Rhetorical Analysis of BMW’s i3 Super Bowl Commercial 1.”The Art of Rhetoric: Persuasive Techniques in Advertising” Pick one of the three appeals to focus on. First, share a new concept or idea you learned from the video or a reminder that helped you understand the appeal you chose better. Second, consider an ad that you have seen recently or remember that used the appeal you chose. Explain how the ad used this appeal. Be sure to include a link to your ad.2. ” Rhetorical Analysis of BMW’s i3 Super Bowl Commercial ” This video cracked me up since I remember 1994. Even if you don’t it is still laughable! What concept or appeal did this video help you understand more fully or deeply. Explain your new insight. Additionally, can you share a commercial that uses one of the appeals well and explain? Be sure to include a link to your ad. analyze it using GAPT and LEP. Analyze your ad using the rhetorical situation and rhetorical appeals. It is probably easiest to organize your analysis like this:Rhetorical Situation (3rd person)G – includes what it is (ad or public service announcement (PSA), commercial, etc) and the product or company and if relevant who created the mediaA – needs to be specific to who would be most interested in this media; figure that out and explainP – will be one or more of persuade, inform, and express; explain how you knowT – is an adjective or two describing t

he feeling (which often gets expanded in the Pathos section)The thesis needs to recognize the appeals (EX: The commercial pulls viewers into its message of change through the effective use of logos, ethos, and pathos.)Rhetorical Appeals (3rd person)L – there is always logos. You minimally need to include the meaning and context and framing of the media (what does this image look like; how would you describe it to one who cannot see it)E – there is almost always at least one level of Ethos. But there can be up to four: 1. Law of land (like its illegal to steal or speed, etc) 2. Morality, often related to belief, like right or wrong, etc. 3. Need to include the credibility of the company or product, think reputation 4. A value (life matters; love is better than loneliness; I like broccoli better than cauliflower). The value can be driven by personal preference or belief.P – explains both the feelings evoked from the viewer and how the ad does it. You can share your personal reflection, but you have to write in third person (EX: A viewer might first feel anger when they see….)Once you have analyzed your print ad, give me a Reflection. Include why you chose this ad, why you like this product, how this ad impacted you as a viewer, and any other details that seem relevant.R – (1st person)Works CitedThe. The formula for an online image can be found in the MLA chapter, but looks something like this:Klee, Paul. Twittering Machine . 1922. Museum of Modern Art, New York. The Artchive