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Part 1In Chapter 1of his book titled Market Segmentation(check attached pdf), McDonald (2012) discusses the central role of market segmentation in business, planning, and understanding potential groups of customers. Considering McDonald’s discussion on market segmentation and your term project on the Market Research Proposal (MRP) for this class, address the following in your forum post:Explain how you plan to utilize the concept of segmentation in determining stakeholders in your MRP.Share how you plan to identify customers, workers, owners/managers, and external agencies appearing as stakeholders in your MRP.McDonald, M. (2012). Market segmentation : How to do it and how to profit from it. ProQuest Ebook Central https://ebookcentral.proquest.comTo earn full credit, post an initial response of a minimum of 500 words that includes at least one APA citation and the associated reference and post a substantive response of a minimum of 200 words that includes at least one APA citation and the associated reference to at least two class members.Part 2This Terms�

�s Project: The Market Research ProposalThis course will have you create a qualitative market research proposal (MRP). McDaniel Jr. and Gates (2015) stated, “…the research proposal is a document that presents the research objectives, research design, timeline, and cost of a project” (p. 59). Thus, you should expect, over this course, to build a proposal echoing McDaniel Jr. and Gates’s vision of an MRP. The MKT 645 Project Guide will help you understand when to submit the various parts of the MRP and the overall flow of the course. Guide and MRP template are attached here.Your goal for this week is to submit a draft of the Overview of the Problem and Objectives and Target Audience for review. They should be drafted, placed into the MRP template (doc), and submitted by the end of this week to allow for feedback. Therefore, requirements for this week is Part 1 submission and Part 2 to submit a draft of the Overview of the Problem and Objectives and Target Audience for review using the They should be drafted, placed into the MRP template.Thanks