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We previously worked through the below scenario in class from a ‘planning’ perspective. I’d like you to revisit it from a ‘strategy’ perspective. Read through it again, then answer the question at the end! Company Information:You are the world’s leading textbook manufacturer. For years you’ve made incredible profit margins as you take advantage of college students required to purchase texts. Books cost $2 or $3 to manufacture. You charge $95 and make sure to update a few pages every year to render current edition worthless and destroying resell value. You currently do not have a digital presence because your cranky, old-timey CEO believes the ‘digital revolution’ is just a fad. You used to see high profit growth year after year but profits have remained fairly steady for the last five years. Unconcerned, the company has stuck to its Operations strategy of simply updating and revising existing texts every two years.Strategic Situation:Students at several universities across the country are organizing #endtextbookripoff rallies. They are starting to organize plans where one or two texts are purchased for each class and ‘checked out’ and shared through various social media sites. Your CEO is being ridiculed for being out of touch. He was secretly recorded on his fancy yacht explaining that college students don’t know anything, and they are stealing from him.The company is in panic mode. The board of directors bought out the CEO and has

recommended recent college graduates be put in charge of strategy. They feel a ‘youth movement’ will help invigorate the brand and help sustain the business going forward. The board reached out to the University of Northern Iowa to hire the best and brightest minds on the planet. After signing gigantic offer letters worth hundreds of thousands of dollars, the new task force was brought into the board room and tasked with the following scenario.To sum, your sales are stagnant. You’re not functioning in key areas. Your external reputation is garbage. Due to all of this, your employees are miserable, and turnover is at an all-time high. Essentially, nothing is going right. Org Management Scenario:Assume you solved all the company’s problems with the plans your team created in class. Now you are looking to develop a future strategy that allows for growth and expanded revenue. You’ve been asked by your CEO to brainstorm ideas. Using the growth, global, cooperation, and e-business strategies listed in the lecture, explain 4 potential solutions. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.Institution Release Statement