You can use the strategic analysis you did in the oral presentation assignment to develop a full crisis plan.
(robinhood)
You can use the organisation you wrote about previously or a completely new one.
Draw on academic studies, newspaper reports, online discussions, and technical reports.
Imagine that a crisis is affecting, or will affect, the organisation. It could be either an existing crisis or the one you envisaged.
Assume you work in the organisations public relations team and it doesnt yet have a crisis communication plan. The chief executive has asked you for a report on how to handle the crisis from a communication management perspective.
The CEO wants a 1500-2000 word report (show the word count at the end of the document), framed as formal advice, supported by good reasons and appropriate academic references (the CEO is a former professor and expects you have consulted recent academic research). Your document needs to include the standard elements of a communication plan (consult Mahoneys checklist in Public Relations Writing in Australia on St
ream if you are unsure as to what these are), but how you present them is over to you; in a report, you will need to show that you have considered all the elements of a communications crisis plan but it will not necessarily be appropriate to structure your advice around them.
You should base your advice not only on academic sources but also on what public relations practitioners say is good, or best, practice. This means you will have to look for practitioner as well as academic sources (but if there is a conflict between the two, prefer the academic source).
You will need THREE academic references.
If the crisis you choose has already been mishandled and has caused reputation damage, then you can consider how to rebuild the organisations standing after the crisis.
Although no set format has been specified, this report is going to the chief executive so presentation must be highly professional, including layout and readable font size, and be free from spelling and grammar errors. If there are more than three spelling or grammar errors, marks will be deducted.