Read the following case and respond to the discussion prompts.
Due 6/13 11:59 PM
Yoffee, D.B., & Renee, K. 2010. Cola Wars Continue: Coke and Pepsi in 2010. Harvard Business School
Discussion Prompts
Perform an industry analysis using PorterΒs 5 forces model of the U.S. carbonated soft drink concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumers. In terms of timing, focus your analysis around the year 2000 when carbonated soft drink consumption was near its peak (see Exhibit 1).
Analyze the industry using PorterΒs 5-Forces framework. For each force, identify the entities (except for new entrants), the structural attributes (factors), and whether it is low, moderate, or high (30 pts)
Threat of New Entrants:
Factors:
Low, Moderate, or High
Threat of Substitutes:
Entities:
Factors:
Low, Moderate, or High
Bargaining Power of Suppliers:
Entities:
Factors:
Low, Moderate, or High
Bargaining Power of Buyers:
Entities:
Factors:
Low, Moderate, or High
Rivalry Among Existing Competitors:
Entities:
Factors:
Low, Moderate, or High
Using the conclusions of each force, suggest whether the industry is profitable or not. (10 points)
Which force is likely to change in the future? How will this change affect the industry? (10 points)
Force:
How:
Requireme
nts
Submission must be in Microsoft Word format.
Excluding the questions/prompts, the write-up should be above 800 words.
Make sure to connect the responses to the learnings.
Cite key evidence from the case for your answer.
Make sure the answers are coherent and that there is no conflict between answers.
Do not use external source materials (There is no need to cite the case).
Use the numbers to answer the questions, but leave out the questions.
Do not plagiarize. All sentences should be paraphrased. Only use quotes if absolutely necessary.
SafeAssign scores will be available after submission. Please make sure to check the assignment if the SafeAssign score is above 25%. Any assignment above 25% will be checked.
The team has a total of five attempts available to submit the assignment. The last submission will be graded.
Grading Rubric
Linkages made between learning and answers
Deductions from assigned points to each question
Using external sources: -10 points
Assignment coherence
Disconnected answers: -10 points
Conflicting answers: -20 points
File format: Microsoft Word
Incorrect file format: -5 points
Meeting the word limit.
750-799 words: -5 points
500-749 words: -10 points
300-499 words: -20 points
Less than 300 words: -60 points
Late assignments.
Deductions will be made according to how late the assignment is.
Plagiarism will result in zero points.