Social Media Report Leatherbys Family Creamery
Part of understanding business and managerial communication is developing your own business writing skills. Each group will be asked to work together to assist each group member submit their Social Media Report writing assignment at the end of the course. It is suggested that groups get feedback from other group members regarding their work before submitting their Social Media Report assignment.
Background:
You are a member of a DBA communication consulting company called Consulting Inc. The DBA (Your Group Name; Example: Group Awesome) puts a strong emphasis on creativity and motivates its employees to take on an innovative role at their job. You have just found out that your client organization (Leatherbys Family Creamery) would like to enhance their Social Media platform. The group decides that they need to schedule a meeting with your owner (Mr. Smith) regarding this issue. Prior to speaking your owner, your group will need to conduct research on client organization and define scholarly research.
A recent issue at your client organization is to find ways to enhance a Social Media platform. You have just had a meeting with your owner (Mr. Smith) regarding this issue.
To receive full credit for this assignment you must complete the following in a minimum of 2000 words:
Follow the format listed on page 440-443 of the textbook.
Cite three relevant and credible reference (Links to an external site.)s (academic journals) (Footnotes) per student Social Media Report to provide sufficient information to form an opinion about how to enhance the clients Social Media platform.
Write a 3 to 4 page Social Media Report (per student) to your organizations director/lead stating your plan to enhance their Social Media platform. Your individual Social Media Report should provide one recommendation per student to enhance the selected organizations Social Media.
The Social Media Report must include:
Due Date, and Page Number on required pages of the report (see ex
ample in textbook)
Contact Name, Title, Organization, and Address
Date of Letter (Use Due Date)
Subject of Letter
Recipient Name
Define why the individual student is writing their report (topic and purpose)
Define observation and build credibility of the individual student
Include one recommendation per individual student Social Media Report with sufficient, brief, and explicit information (with Figures that help guide the client) that includes credible references
Define how the reader/client should implement each recommendation (see example in book for images and video; use an appendix (Links to an external site.) section for additional documents not to be included in the total page count)
Provide a recent and credible Footnote from an academic journal for each recommendation
Include a summary to ensure reader comprehension
Concluding paragraph that ends in goodwill
Signature of the individual student submitting their report (Use Adobe Reader to add digital signature; Do not use signature font)
Add Individual Student Name, Title (self appointed), Group Name
To the writer:
The company we have chosen is Leatherbys Family Creamery (they have 3 locations small business) http://leatherbys.net/ and we have chosen to improve their Social Media Platform Facebook https://www.facebook.com/LeatherbysFamilyCreamery/
Here is their Instagram for reference https://www.instagram.com/leatherbyscreamery/
There will be other group members doing other recommendations to improve the companys social media on Facebook. I was thinking of the recommendation of creating QR codes for their business, giving customers direct links to their facebook page to find promotions and discounts which would lead to increase in their social medial presence in Facebook. If you have any other ideas please feel free to add or consult. Please remember its only one recommendation and in-depth analysis of it!
Attached is the report format! Required is minimum 2000 words. If you have any questions please feel free to contact me.