In 2015, Google Ince. became Alphabet Inc. and Google became a subsidiary of Alphabet. This rebirth of Google as a holding company was an acknowledgement of its expansion well beyond its original business of internet search.
However, the transformation of Google into Alphabet did little to clarify the corporate strategy of the company. Googles expansion beyond search had taken it into a bewildering variety of technology-based businesses. Although most of these related to web-based information, computer software and advertising, others had little relationship to Googles mission to organize the worlds information and make it universally accessible and useful. These included operating systems such as Android and Chrome, home security and control systems (Nest), hardware devices such as smartphones and tablets, software for autonomous cars (Waymo) and various life sciences projects.
Read Case Study #12, then answer the following questions:
What is Googles corporate strategy? Does Google have a clear vision of what it wants to become? Explain your answers in 2 3 paragraphs
Evaluate Googles diversification into new products and businesses, with particular reference to:
Browsers (Chrome)
Mobile phone operating systems (Android)
Mobile devices
Driverless cars
in 2
-3 paragraphs
Googles mission is to organize the worlds information and make it universally accessible and useful.
The Economist article, Technology Giants at War, outlines that each company below has different core businesses, yet market linkages and market convergence means they all are increasingly coming into contact with each other:
Google (Alaphabet)
Microsoft
Amazon
Facebook
Apple
Go to Googles website and review the products and services that they offers.
Understanding the diverse industries Google is in, and their competition, do you believe Googles diversification strategy is sustainable? Which businesses or products would you recommend abandoning or selling (if any)? Defend your position.
In order to create a vibrant learning community for this interactive discussion, and to receive maximum participation points for this week, you must answer this question with at least 300 words using key concepts from the textbook and any researched articles
This discussion question is based around the Netflix vs Disney Case Study in the course textbook.
Check out the references (articles and videos) below:
https://www.businessinsider.com/how-netflixs-franchise-tv-strategy-compares-to-disney-plus-2021-1
https://www.ft.com/content/fd376c16-f8d7-49fd-9b13-9ed2f001eaa1