After reading the lecture and required readings for this unit, use the knowledge you have learned to write a three page essay on one of the topics below: Bacon’s revolt on Jamestown, Va.; The Pueblo Revolt; and Salem witch trials In order to support your discussion, you will need to select at least one outside source from the CSU Library. Your essay must address, but are not limited to, the following items listed below: Introduce the event. This may include what happened, the reason, setting, location, timeline, outcome, and casualties. Describe how characteristics of the region of Colonial America impacted your chosen conflict. Discuss the American ideals or philosophies that may have caused this event to occur. How have these ideals and philosophies changed to the way we live today. Discuss your perspective on the event, including, but not limited to, what was inevitable or avoidable, and what was beneficial or costly.
Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing a Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis. Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company. Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.