Answer & Explanation:1.
A
car dealer has a major problem with unexplained acceleration in several of its
top models. What type of research should
the company conduct to determine what to do about the problem? (ie.
descriptive, explanatory, causal).
ØBriefly explain why you chose that
answer.
2.
A
drug manufacturer is testing a drug developed to treat cancer. During the final
stages of research, the drugs effectiveness is being tested on people for
dosage and age groups. However, one of the problems with research is patient
mortality during experimentation. Briefly explain how you would use control
groups for this research project.
ØProvide a specific example to help
answer the question.
3.
A
sales force manager needs to have information in order to decide whether to
create a custom motivation program or purchase one offered by a consulting
firm. What are the dilemmas the manager faces in selecting either of these
alternatives?
4.
ABC
Company is experiencing a poor inventory management situation and receives two
alternative research proposals. Proposal one is to use an audit of last years
transactions as a basis for recommendations. Proposal two is to study and
recommend changes to the procedures and systems used by the materials
department. Which would you chose?
ØBriefly describe why you chose that
answer.
5.
As
area sales manager for a company that manufactures and markets boats, you have
must conduct a research study to estimate the sales potential of your products
in the Tampa Bay market. Briefly
describe the key issues and concerns that might occur since you have the dual
role of manager and researcher.
6.
Briefly
describe the major issue of budget constraints in research.
ØProvide a specific example to help
explain your answer.
7.
Briefly
explain the concept of data mining.
ØProvide a specific example of how the
chie
f of police of a major city could use mined data.
8.
Briefly
explain the research project you would recommend for this study: A study to determine whether it is true that
the use of fast-paced music played over a stores public address system will
speed the shopping rate of customers.
9.
Casual
studies can be difficult to conduct. Provide a specific example of why it is
hard to prove that variable A causes variable B to occur.
10.
In
this specific situation, would you would use a personal interview or
self-administered questionnaire? A study
of applicant requirements, job tasks, and performance expectations as part of a
job analysis of student work-study jobs (150 students) on a college campus of
2,000 students.
ØBriefly explain why you chose that
answer.
11.
In
your words, briefly explain how qualitative research differs from quantitative
research.
ØProvide a specific example of each
concept to help explain your answer.
12.
In
your words, briefly explain the difference between an exploratory research
study and a formal research study.
ØProvide a specific example of each
concept to help explain the answer.
13.
Researchers
seek causal relationships by either experimental or ex post facto research
designs. In your words, briefly explain how these two approaches are similar.
ØProvide a specific example to help
explain your answer.
14.
You
have been tasked to conduct a research study about customer satisfaction at a
call center. Provide a hypothesis for the study.
ØBriefly explain why you chose that
answer.
15.
You
just received a business research report completed by a consultant. The study
is a survey of customer satisfaction based on a sample size of 300. You have a meeting in two days and have been
asked to comment on the quality of the report. Briefly describe the major
points that you will look for in the report.
References